"The 365/90 Product Launch Formula."
"Plan. Launch. Grow. With the 365/90 Launch Hub"
Planning a product or service launch can feel overwhelming, but it doesn’t have to be. That’s why we’ve created the 365/90 Launch Template Hub: a curated collection of simple, powerful templates designed to help you plan, execute, and review your launch with clarity and confidence.
Whether you’re fine-tuning your offer, mapping out pre-launch content, or tracking sprint metrics, everything you need is right here. These tools are built around the proven 365/90 framework, giving you the structure to move fast, learn quickly, and launch successfully.
Phase 1: Plan — Strategic Clarity (Days 1–7) Before you build, you need clarity.
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365/90 One-Page Product Launch Plan
- Define your offer: What is the transformation you’re promising? Offer Clarity Canvas
- Identify your ICA (Ideal Customer Avatar): Who is this for? Customer Avatar Profiler.
- Craft your value proposition: Why will they care? Value Proposition Canvas.
- Set your 365-day goal and align it with this launch. Goal Setting Template.
This Is Where Planning Meets Execution Launching a new product or offer is one of the most high-stakes activities in any business. Yet most small business owners approach it either with no plan or an overly complicated strategy that collapses under pressure.
The 365/90 Product Launch Formula combines the proven structure of the 365/90 Business Planning Process with the core principles of Jeff Walker’s Product Launch Formula (PLF). The result? A practical, sprint-based system that takes your product from concept to successful launch — without overwhelm.
How to Use the 365/90 Product Launch Process
The 365/90 Product Launch Process is your blueprint for launching successfully, whether it’s a new product, service, or offer. Start by using the Offer Clarity Canvas to define your value proposition and audience. Then move through the four launch phases:
- Frame your strategy in the One Page Launch Plan,
- Build all assets and pre-launch content using the PLC Planner and Email Sequence Builder.
- Launch with confidence by executing your traffic and conversion plan using the GAME Plan Worksheet, and finally,
- Review & Reset using the Sprint Report and Review Worksheet to extract learnings and prepare for your next 90-day cycle. Every template is built to walk you step-by-step through the process, eliminating overwhelm and replacing it with structure, clarity, and momentum.
Before you start review the Action Bias Checklist. In business, the pressure to “do something” can be overwhelming. But rushing into action without a clear plan often leads to wasted time, blown budgets, and missed opportunities. This is the trap of action bias —the impulse to act for the sake of acting. The Action Bias Prevention Checklist is designed to help you pause, reflect, and ensure your next move is both intentional and effective.
Use it before you commit resources to any major decision, project, or campaign. A few minutes of smart thinking now could save you weeks—or even months—of costly mistakes later. Hit the button to get access.
Phase 1: Plan — Strategic Clarity (Days 1–7) Before you build, you need clarity.
- Define your offer: What is the transformation you’re promising?
- Identify your ICA (Ideal Customer Avatar): Who is this for?
- Craft your value proposition: Why will they care?
- Build your messaging hooks: What makes this irresistible?
- Set your 365-day goal and align it with this launch
Tools: Vision Worksheet, Customer Avatar Profile, Offer Clarity Canvas, One-Page 365/90 Plan
Phase 2: Pre-Launch, BUILD — Assets, Sequences, Systems (Days 8–45). Now, you prepare everything behind the scenes.
- Build the Pre-Launch Content (PLC): three key pieces of valuable, problem-solving content
- Create the email sequences: pre-launch, open cart, and closing
- Design and test your landing pages, lead magnets, and opt-ins
- Set up your tech: CRM, cart, automations, analytics
- Draft your Game Plan for the 90-day sprint
Tools: Content Planner, Launch Asset Checklist, GAME Plan Template, Email Sequence Builder
Phase 3: LAUNCH — Activate and Convert (Days 46–60) Time to go live.
- Release PLC content on a schedule (typically over 1–2 weeks)
- Drive traffic (organic and paid)
- Monitor metrics: open rates, click-through, opt-ins, conversions
- Use the GAME Plan dashboard to track daily actions
- Hold launch events: webinars, Q&A sessions, live events
Tools: Launch Dashboard, KPI Tracker, Daily Execution Checklist
Phase 4: REVIEW — Reflect and Refine (Days 61–75) A successful launch ends with clarity, not confusion.
- Review your performance: what worked, what didn’t?
- Update your assumptions based on real data
- Document insights for the next launch
- Close the 90-day sprint with a Game Plan Review
- Plan your next 90-day cycle (nurture, fulfil, scale)
Tools: Review & Reset Worksheet, Lessons Learned Log, Sprint Report Generator
A Repeatable System for Growth The 365/90 Product Launch Formula is more than a one-off event—it’s a repeatable growth system. With each 90-day sprint, you’re not just launching—you’re learning, improving, and scaling with precision. Whether it’s your first product or your fifteenth, this approach brings clarity, structure, and momentum to every stage.
Phase 2: Pre-Launch, BUILD — Assets, Sequences, Systems (Days 8–45).
- Build the Pre-Launch Content (PLC): three key pieces of valuable, problem-solving content
- Create the email sequences: pre-launch, open cart, and closing.
- Draft your Game Plan for the 90-day sprint
Phase 3: LAUNCH — Activate and Convert (Days 46–60) Time to go live.
- Release PLC content on a schedule (typically over 1–2 weeks)
Phase 4: REVIEW — Reflect and Refine (Days 61–75) A successful launch ends with clarity, not confusion.
- Review your performance: what worked, what didn’t?
- Close the 90-day sprint with a Game Plan Review